JoFit was developed for female athletes by a female athlete. Style, comfort, color, fit and function make JoFit wearable on and off the course, gym and tennis courts. JoFit founder, Joanne Cloak, launched the initial Golf line and found that other female athletes were also searching for the JoFit "fit". As JoFit grows, their apparel continues to support the athlete in the female as well as the female in the athlete. JoFit slims, lengthens, flatters and performs.